Creating Organic, Low Sugar Energy Bars: Our Story

One day, our founder and Chief Shift Officer (CSO), Emily Shaules, ran into her local health food store looking for a healthy, organic energy bar she could grab. She was in a hurry, but also doing a cleanse which didn’t allow any sugar. She assumed that in this day and age, with all we know about the negative impact of sugar and the benefits of zero-glycemic sweeteners, there’d be a low sugar energy bar she could eat. She was wrong.

‘I actually sat down in the energy bar aisle and read every label there. I couldn’t believe no one was making something like this yet. I figured, we know better, so we should do better.'

So she created Shift Bars, organic energy bars with only 1 gram of sugar.

They’ve got all the other trendy bells and whistles as well - they’re gluten-free, soy-free, GMO-free, Kosher, Vegan, have 10 grams of protein and 15 grams of fiber. And they taste absolutely amazing.

So go on, get your Shift on!




Emily Shaules, Founder

Emily Shaules
Founder and Chief Shift Officer

Emily is a former attorney and screen actress, she’s dealt with it all – autoimmune conditions, chronic pain, surgeries, severe allergies. She knows that when you don't feel good, it's really hard to feel anything outside of yourself, let alone the power of the whole freakin’ universe. So she created Shift Bars so we could fuel our bodies in a healthy way and in turn, shift how we see ourselves and what’s possible in our world.






Jason Mraz

Jason Mraz

Jason is a Grammy®-award winning singer-songwriter, Broadway star, avocado farmer, and all-around awesome human being. In 2011, he established the Jason Mraz Foundation, which supports charities in the areas of human equality, environmental preservation and education.



Giving Back

Shift Bars supports the National Farm to School Network


We know better. It’s time we do better.

That’s why we make Shift Bars a much better healthy snack to help you do whatever you need to, even if it’s just dealing with an attack of the sweet tooth.

We know business can do better, too. Gone are the days when a company can focus solely on the bottom line or the return it gives its shareholders. We at Shift Bars focus on a triple bottom line - one that benefits our Customers, Employees, and our Planet.

That’s why we’re committed to becoming a Certified B Corp just as soon as we can. In the meantime, we’re proud to support the National Farm to School Network.

The National Farm to School Network is an information, advocacy and networking hub for communities working to bring local food sourcing and food and agriculture education into school systems and early care and education environments.

Students gain access to healthy, local foods as well as education opportunities such as school gardens, cooking lessons and farm field trips. Farm to school empowers children and their families to make informed food choices while strengthening the local economy and contributing to vibrant communities.

Talk about a way to Shift how the next generation eats!