The truth always comes out...

"Forget what they told you. You want the truth, follow the money." 
Roxanne Bland

When I was in law school, we learned how to discredit witnesses on the stand during a trial.


Simple. If you call into question someone's integrity, the jury is less likely to believe their testimony.

One of the best ways to do this was to show that the witness benefitted financially from offering the testimony they did. We all know that when money's at stake, it's a lot easier for someone to justify "adjusting" the facts.

From then on, I always follow the money trail when listening to someone's point of view. Just because someone is receiving money for saying something doesn't always mean they're lying - but it's always better to have all the information before buying what they're selling.


Last week, a perfect example of this was in the news. In a paper published in The Journal of the American Medical Association, it was revealed how the leading sugar industry trade group paid three Harvard researchers nearly $50,000 in the 1960's to publish a literature review that linked fat and cholesterol - not sugar - to increased risk of heart disease.
The Sugar Research Foundation (now known as the Sugar Association) “set the review’s objective, contributed articles for inclusion, and received drafts,” for the review. The Foundation’s funding and involvement were never disclosed.
These findings helped shape U.S. Federal Dietary Guidelines and contributed to the low-fat craze of the 1980's and '90's.
Today, there's more and more evidence to show that it is sugar, not fat, that's the problem. And that's the main reason I created Shift Bars.

But just because it's not the 1960's anymore, we still have to follow the money trail in order to make clear choices. Just last year, it was revealed that Coca-Cola funded the Global Energy Balance Network, a nonprofit that promoted exercise over diet as the solution to the obesity crisis. Hmmm - I wonder how that benefits them?

If all this feels overwhelming and deflating, take hope. Every day, more and more facts are coming to light. And there are more and more low-sugar options coming to the marketplace. The more we demand such options, the more they will appear. 

The big lesson from all this is to always follow the money trail to see who's benefitting from things being the way they are. As Dr. Amos Wilson said, "If you want to understand any problem in America, you need to focus on who profits from that problem, not who suffers from the problem." CLICK TO TWEET

How did this news make you feel - mad, motivated, meh? Come over to the Shift Bars Facebook page and let me know. Because we're all in this together...

Always look deeper,